Business Management

It is highlighted severally that the slow progress of Malaysia third economy transformation is caused by poor collaborations of innovation ecosystem among education, government, and industry sectors. Without understanding the motivation factors of Malaysia academic staffs towards Open Innovations, the overall speed of the new economic transformation program will not be accelerated. This study hence has two main objectives; (1) to determine motivation factors that will exert academic citizens’ efforts to participates in Open Innovation; and (2) to test whether Promotion Opportunity  become a moderator of  their motivation towards  Open Innovation. To achieve these objectives this study will use a new model of Personal-Environmental Motivation Factors which accumulated and developed from comprehensive reviews on motivation theories and empirical findings. The model will be furthered by a quantitative online survey method to reach all academic citizens from twenty public universities in Malaysia. It is expected that findings from this study will provides  the universities involve as well as the Ministry of Education some key motivation factors which then can be used  as a future promotion criteria  to motivate academic citizens to participate in Open Innovation actively.